Taken from Mthokozisi Mabhena’s substack check him out here for more https://substack.com/@officialmabhena

I think by this time we all know this: every day, a ubiquitous digital surveillance system logs your location data, search queries, purchasing history, reading duration on specific articles, social connections, political leanings, health-related searches, and even your audio conversations. It assembles these inputs into a comprehensive psychological profile that is bought, sold/stolen, and deployed to advertisers, nation-states, and private companies which may or may not be malign actors.